![]() For example, let’s say you want to ask how much your patron enjoyed your restaurant, but you only want more details if they were unhappy with something. Keep it logical. Add skip logic to save your survey takers some time.If a question asks how quick your waiter was and the answers range from “extremely quick” to “moderately quick,” respondents who think the waiter was slow won’t know what answer to choose. Keep it inclusive. Scales should span the entire range of responses.This can be tricky when using word labels instead of numbers, so make sure you know what your words mean. Keep it continuous. Response options in a scale should be equally spaced from each other.Our methodologists recommend five scale points for a unipolar scale, and seven scale points if you need to use a bipolar scale. If you provide more than seven response choices, people are likely to start picking an answer randomly, which can make your data meaningless. ![]() How many options should you give people? Respondents have difficulty defining their point of view on a scale greater than seven. ![]()
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